With respect to India, Potato has now become a critical and inseparable portion of our culinary art and day-to-day nutrient consumption. It is the fourth most of import nutrient harvest in our state after wheat, rice and corn. On a planetary degree, India ranks 3rd in footings of production and 4th in footings of country under murphy cultivation. The per capita ingestion of murphy in India is 26 kilogram yearly.
Potato is by and big a Rabi season harvest. Majority of the murphy production in India i.e. shut to 80 % of the entire production occurs during the Rabi season. The harvest is sown in the months of October-November and harvested in March. Although murphy is a seasonal harvest, it is grown in assorted parts of the state depending upon the predominating local climatic conditions and harvested at different times of the twelvemonth. This ensures a yearlong supply of murphy in our state.
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NUTRITIONAL VALUE OF POTATOES
As observed from the tabular array above, murphy is rich in saccharides, contains protein and is really low on fat while H2O makes the remainder of the composing. The energy content is derived from the dry affair. For a short continuance harvest, it produces a big measure of comestible energy and protein when compared to other staple harvests like wheat and rice. Hence, murphies may good be helpful in making the coveted degree of nutritionary security in our state.
Potatos are besides a beginning of vitamins and minerals. The fibre content in a murphy with tegument is every bit good as that available in high grain staff of lifes, cereals or pastas. The sum of vitamin C in the murphy tuber is good plenty to run into the day-to-day vitamin C demand of an grownup human being.
FAVOURABLE WEATHER CONDITIONS
Potato is a moderate or a cool season harvest that requires a somewhat low temperature, low degrees of humidness, still zephyr and a cheery clime. The presence of a fog free clime and good wet keeping capacity in the dirt travel a long manner in guaranting a good harvest. Heavy rains and a humid clime are non desirable as they lead to pest onslaughts.
KEY FEATURES OF POTATO PRODUCTION
Potato in India is cultivated by all sizes of husbandmans, little, medium and big. While it serves as a hard currency harvest for the big and medium husbandmans, the little husbandmans grow it as a agency of subsistence.
As murphy is a perishable harvest, its storage is of premier importance. Care should be taken to see that the harvest is stored under specific conditions in a cold storage every bit shortly as it is harvested. The major factors that contribute to losingss are storage jobs, conveyance and eruption of diseases in the harvest. On manner of cut downing the loss of murphies is to research the option of treating them. There have been several efforts by husbandmans in India to research the option of murphy processing albeit on a little graduated table. Some of the restraints faced by them are listed below.
High fluctuations in the monetary value of murphies
Spoiled murphies unfit for treating
Lack of labor
Unsuitable conditions conditions
Poor selling installations
Limited cognition about the processing industry
FLUCTUATION IN POTATO PRICES
This is the most of import characteristic that determines the degree of production as an unfavorable monetary value may move as a hindrance to potato agriculturists and manufacturers. Some of the factors that influence the high fluctuation in monetary values are discussed below in item.
DETERMINATION OF AN MSP FOR POTATOES
Potato husbandmans all over the state and in Gujarat specifically have been pleading with the authorities to repair a minimal support monetary value that will assist them get the better of their costs. So much so, this issue has even rocked the parliament with several arguments taking topographic point on this issue. There have been cases of husbandmans selling their green goods at a monetary value less than the MSP. Few old ages ago, the authorities of India opened up trade good trading for a basket of trade goods that besides included murphies. This was done with the position that the husbandmans will be able to fudge their hazards and acquire a just monetary value for their green goods. The point that needs to be realised is that most of the husbandmans have non even heard of hereafters merchandising allow entirely cognizing about it. They would instead the authorities fixed a minimal support monetary value. United Nations declared twelvemonth 2008 as the International Year of Potatoes. Ironically, that turned out to be the worst twelvemonth for murphy husbandmans in India.
Variation IN PRICES ACROSS STATES
The monetary value of murphies at a given point of clip varies from province to province. This is on history of the different harvest home seasons in different provinces. This factor might press husbandmans to sell their green goods in the neighbouring province if offered a better monetary value at that place.
GLUT IN PRODUCTION
A roar in potato production does non needfully interpret to good monetary values for husbandmans. More frequently than non, it is a curse for the murphy agriculturists. Let us see the instance of murphy husbandmans in Deesa taluka of Banaskantha territory in Gujarat. Favorable conditions conditions and a drawn-out winter ensured a bumper harvest this March. However, this surplus in supply has led to a drastic autumn in monetary values. The 85-90 cold storages were full and could non suit the surplus. This goes to demo that there should be some aid from the authorities in puting up of cold storage installations to guarantee that there is no loss due to miss of storage infinite.
There is a immense demand for this harvest in India. Till a few old ages ago, the production degrees were merely approximately plenty to run into the domestic demand and hence India ‘s murphy exports were merely 1 % of the universe ‘s exports. However, improved conditions and engineerings have ensured an addition in production over the last few old ages to the extent that there has been an extra in production. This provides an chance to tap the export option that was so far undiscovered. The productiveness degrees of murphies in Gujarat are the highest in the state at 22.62 metric tons per hectare.
THE POTENTIAL IN GUJARAT
Banaskantha, Mehsana, Sabarkantha and Kheda are the major murphy turning territories in Gujarat. Together, they contribute to 90 % of the entire production in Gujarat with Banaskantha lending 55 % . Easy handiness of industrial land, good handiness of power, H2O and fuel in the murphy bring forthing belt are conditions that are in favor of puting up our works in Gujarat. In add-on, the quickly turning nutrient processing industry in Gujarat offers proficient and skilled work force.
Deesa is the biggest murphy turning part in Banaskantha territory and the principle behind puting up our works here has been explained as follows. It is located at the Centre of the murphy bring forthing belt in Gujarat and this will take to realization of low conveyance costs for us. The favorable climatic conditions in Deesa pull several people to cultivate this harvest. In 2010, 85 hundred thousand bags ( each bag weighing 50 kgs ) of murphies were produced in this part. This figure is estimated to make 1.75 crore bags in 2011. The presence of a Potato Research Institute in Deesa presents the chance to develop assortments of seeds that will be suited to treating in audience with the authorities. Deesa is located on the Delhi Mumbai Industrial Corridor ( DMIC ) and hence nowadayss first-class connectivity. The closest port is Dholera and it is besides connected to Kandla, the biggest port in the state, via National Highway 15. There is an air strip at Palanpur, the territory central office, which is 10 kilometer from Deesa. The handiness of trickle and sprinkler irrigation installations at Deesa leads to take down use of H2O, fertilisers and power by husbandmans as a consequence of which their overall cost of cultivation is reduced. The CIPC storage installations available at Deesa aid in hive awaying the murphies at 10 degree C when compared to the traditional storage installations that shop murphies at 3 degree C. This consequences in immense power salvaging every bit good as presenting murphies of the quality that is fit for treating. These are the factors that have prompted us to put up our works at Deesa.
PROPOSED BUSINESS MODEL
The construction of our proposed concern theoretical account is as follows.
As seen in the theoretical account above, we plan to secure murphies from the husbandmans on a contract agrarian footing. As portion of the contract, we plan to provide them with indispensable inputs that include seeds of “ frysona ” assortment that we plan to obtain from the province of Punjab. After securing the green goods signifier all the husbandmans in the part, it will be transported to the cold storage installation where it will be stored under specific conditions. The murphies from the cold storage will so be processed into frozen Gallic french friess in the processing works. After the processing and packaging is done, the frozen Gallic french friess will be distributed to retail merchants and other participants utilizing suited distribution webs.
Contract farming organisation construction
For the procurance of natural stuffs for our processing works, ( which is Frysona assortment of murphies in this instance ) we have planned to utilize the method of contract farming with husbandmans. The basic theoretical account is to hold an one-year contract with husbandmans in and around Deesa. In the initial phase we plan to aim around 600 husbandmans with bulk of them being big and medium husbandmans. The footings and conditions of contract agriculture will be decided at the start of the harvest home twelvemonth where we will denote our monetary value for that peculiar twelvemonth. This monetary value will alter each twelvemonth. Apart from this, we will supply inputs like Frysona seeds and fertilisers to them. The cost of this input will be deducted when the payment of the green goods is done. The payment will largely be done on bringing of natural murphies. At the clip of procurement conveyance cost will be borne by us.
To prosecute husbandmans, we plan to engage 30 field officers, largely agriculture alumnuss. They will be involved in the procedure of come ining into a contract with husbandmans. Their undertaking will besides include supervising the overall advancement of the murphy production, procurance, supplying input and technological advice. They will be the chief nexus between the husbandmans and the company. We plan to hold hire locals as this would heighten the trust between husbandmans and the company. Besides, we plan to present a farmer instruction plan to edify the husbandmans about the benefits of contract farming in a practical manner. The monetary value which we plan to pay to the husbandmans will be more than 20-30 % of the predominating market rates.
Farmers get rid of the jobbers and acquire an assured monetary value which is pre-decided on a negotiated footing.
Farmers get inputs like seeds and fertilisers, and they merely need to set in land and labor as their part. We plan to bear down less than market rate for these seeds as we will be straight securing it from CPRI Shimla in majority at a lower monetary value.
There is a low cost of production due to high technological know-how and adept monitoring. We expect a output of 40 Tonne/Hectare alternatively of the current output of 18-20 Tonne/Hectare.
Farmers get freed from the clasps of money loaners and they do n’t necessitate to take loans for financing their input cost.
Farmers will gain a higher profitableness as a consequence of the contract. Enhanced farmer entree to production inputs, mechanisation, conveyance services, upfront monetary value and market exposure due to our enhanced supply concatenation and selling expertness are some benefits that the husbandmans will gain. Introduction of modern trickle irrigation methods for the efficient usage of H2O is another advantage.
There will be increased flexibleness in footings of puting up of pre agreed monetary value, sharing of hazards and lowering of overall conveyance cost.
We can anticipate an assured and equal supply of natural murphies to our works.
We will hold the needed quality of murphies specially developed for us. This will give us an border over our rivals.
There will be overall lowering of dealing cost as we will be straight securing from the manufacturers and this will ensue in an improved efficiency in footings of lower cost of production.
Non attachment to the contract from both the company and husbandmans.
Contracting with big figure of husbandmans holding little landsize.
Lack of harvest insurance strategy for catastrophes like drouth and inundation.
FACTORS ESSENTIAL FOR SUCCESS OF CONTRACT FARMING
Evaluation of the location and so the testing of the needed assortment of seed. Making field tests at different locations. More research on land keeping form, dirt type and path record of murphy in that peculiar location.
Farmer instruction programme and presentation of agriculture criterions.
Monitoring and supplying logistics support like conveyance and conditions prognosis.
The contract should be crystalline and sensible to the husbandmans. All the footings and conditions should be explained in clear footings. Issues like choice criterion should be solved on a common footing before come ining into a contract.
Guaranting rigorous attachment to the contract by both, the company and husbandmans in instance of fluctuating monetary values of murphies.
Constructing long term trueness for husbandmans by giving them more than promised in the signifier of inducements, wagess and acknowledgment.
A struggle work outing mechanism which is just to the husbandmans.
The murphy is the basic natural stuff in our concern theoretical account. We shall secure murphies from the nearby farms of the Deesa Taluka, Dist. Banaskantha. In this country murphy is grown as winter harvest with seeding started in the month of November and the harvest home is done in February- March. As the monsoon ends, the farm land is levelled with the tractors to cut down the variability of the land. As the variability of the land is reduced, the pits are prepared in the land. These pits so are filled with the needed proportion of the fertilisers. The murphy seeds are planted in these pits so.
The cultivation and storage rhythm remains as:
Cost of potato cultivation:
The cost of murphy cultivation varies from part to part depending on the assorted farm patterns, assortments of seed tuber used and the irrigation installation available. In this part, the husbandmans frequently in the fright of oversupply state of affairs, less demand and low monetary value for their green goods. So they try to maintain their cost lower limit. The seed constitute the major part of the entire cost of cultivation, so the husbandmans try to optimize it by securing high quality seeds at sensible monetary value. The entire cost of cultivation for one hectare of murphy comes out to be Rs 133600 at farm degree.
The input cost of murphy cultivation is as:
Cost OF POTATO CULTIVATION ( Rs per hectare )
Cost ( Rs )
Seed bought from market
Fertilizers ( bags of 50kg each )
Rs 410/ bag
Tilling, delving by Tractor ( hour )
Rs 2400/ clip
Pesticides and Insecticides
Labour Including household labor
Land rental charges
Entire cost at Farm Level ( Rs/ hectare )
The mean production of murphy ( Kgs / hectare ) : 40000 kilogram
( 800 bags of 50kgs each )
So the cost per kilogram of cost of murphy: Rs 3.34
The per centum interruption up for all the costs is as follows:
From the farms husbandmans has to reassign their green goods to the cold storage for hive awaying because the monetary values at market topographic point remains low at the clip of reaping the murphy. This involves the extra cost of packing the murphy in juite bags and tractor charges for transit. Further husbandmans pay cold storage charges to the proprietor of the cold storage as per the prevailing market monetary values. This farther increases the cost of murphy production. Sometimes the husbandmans face job of infinite for hive awaying the murphy so they have to sell their green goodss at low monetary values. Then in the months of May- June, these murphies are sold in the markets through traders.
Net realization to the husbandmans ( Current theoretical account )
Cost ( Rs )
Packing material charges
Juite bags ( Rs14 per 50kg bag )
Transportation system by tractor
Rs 10 per 50 kilogram bag
Cold storage charges @ Rs 1/ kilogram
Commission by APMC trader @ 0.5 %
0.5 % of entire monetary value ( Rs 240000 )
Cost at market topographic point
Per kilogram cost
Value at best monetary value ( Rs 6/kg )
Net realization ( Rs/ Kg )
So soon husbandmans are acquiring realization of Rs 1.15 per kilogram of murphy when this is sold at market topographic point. In our concern theoretical account we shall be able to pay high rates to the husbandmans and that besides at the farm degree. The net realization to the husbandmans shall increase.
Net REALISATION TO THE FARMERS ( proposed theoretical account )
Entire cost at farm degree ( Rs/ Kg of murphy ) : 3.34
Monetary value proposed: 8.00
Net realization: 4.66
The demand fluctuation is the major hazard facing by husbandmans of the Deesa part. In this twelvemonth some of the husbandmans could non happen infinite in the cold storage due to bumper harvest production followed by low demand in the markets. They are non acquiring the sensible monetary values for their green goods due to this demand supply spread.
Most of the diseases of murphies are due to viral, bacterial, fungous diseases, insect onslaught and physiological diseases. As per our treatment with husbandmans in nearby countries of Deesa, the hazard of diseases in murphy is low because of the usage of pesticides. The other production hazard includes prematurely rain, really hot conditions etc. But looking at the murphy production of Gujarat in last twosome of old ages, such production hazard is non seems to really influential.
The loss of production in potato cultivation takes topographic point in assorted phases like at the phase of station harvest home and at the bargainer degree. The monetary values of murphy vary harmonizing to the size of murphy produced. At the clip of harvest home, about 25 % of entire production are bumper harvest ( big sized murphy ) , 60 % are of standard size, while 10 % of entire green goods are little in size. The harvesting loss is 5 % of entire production. Beside this, the loss at bargainer degree due to transit etc and loss at cold storage degree are at that place adding to the production loss.
In India French french friess concern started in the 1990 ‘s. Indian-made Gallic French friess are mostly thought of every bit substandard because of the fact that Indian murphy strain ; chipsona is non the ideal one for the concern. Potatoes, which were larger in size and had less H2O content, are required. International Fast-food ironss prefer imported French friess. So, for this intent, McCain nutrients India decided to turn new strain, kufri Santana seeds that yield 40 MT/hectare. But it had some disadvantages, like its form alterations during transit because of some disease and it becomes less utile. So, because of this factor we will travel with a new strain, i.e. , kufri frysona that yields 63 MT / hectare and costs `20/kg. It is a new strain and has great advantages in footings of output and besides costs less.
First, the murphies are washed by drifting over the membranophone washer. Then, de lapidating takes topographic point in a gulch de lapidator to take the rocks if any.
After rinsing, and de-stoning, murphies are passed through the scratchy stripper, where the tegument of the murphy is peeled. The detached murphy teguments are used for farm animal provender. Peeling is done through steam stripper. In steam desquamation method, murphies are brought under force per unit area by agencies of steam and by agencies of steam heat ; the outer bed of the merchandise is heated above boiling temperature. Then the force per unit area is released rapidly, so that the tegument will hang loose around.
After the desquamation, merchandises are passed through the screening level belt conveyer, where non peeled murphies are re sent to the stripper and rotten, damaged murphies and any foreign atom are removed from the processing.
Then the film editing of Gallic french friess takes topographic point in which the murphies or veggies are cut the needed form utilizing the hydraulic force. After cutting paling takes topographic point under a watercourse of hot H2O injected with steam to modify the construction by partly gelling the amylum ; deactivate the enzymes and standardise the coloring material by pull outing and cut downing sugars.
After the blanching, merchandises are passed through the long pierced steel belt where wet is removed from the merchandise, utilizing the hot dry air for fat soaking up and doing the merchandise crispier. The drying takes topographic point on a two-belt system with hot upward air flow and a downward air flow alternating. The belt is made longer to give the resting to the merchandise, so that this helps the merchandise take the staying wet.
Cooking & A ; De-Fatter
The french friess are cooked in refined Sun flower oil for 60 and 90 seconds at a temperature of 160-170A°C ; the fat is so removed utilizing de fatter system
Then the french friess pass through chilling tunnels to convey them to an ambient temperature. They so go through a freezer tunnel at-40A°C to chill them to a temperature of -18A°C.
Part of the wadding is automatic and a portion is manual. Packing line equipped with automatic weighing system and signifier, fill and sealing machine. Merchandises are packed in a LDPE bags as per the consumer size and manner. After the wadding battalions are passed through the metal sensor and cryptography machine.
After the wadding in LDPE bags and go throughing through the metal sensor and cryptography, bags are packed in a card board boxes as per the market demand and labelled.
Storage of finished merchandises
The palettes of finished merchandises are kept in cold shops at a temperature of -20A°C.
As has been already mentioned we have chosen Deesa to be the location for our processing works. Aside from the propinquity to the murphy manufacturers, Deesa is advantageous as it is hardly 20 kilometers from Palanpur, the territory central office of which lies on the Ahmedabad – Delhi Railway line. Connectivity to the Kandla Port is besides good from Deesa.
Initially, our program is to put up a processing works with the capacity to treat 20,000 MT of murphies. From our research, we have found out that from every 3 kilogram of murphies, a spot less than 1 kilogram of the terminal merchandise, i.e. Gallic french friess can be obtained. This translates to more than 7000 MT of the terminal merchandise, if the works is operated at full capacity.
FINANCIAL DETAILS – INITIAL INVESTMENT
The fiscal inside informations, which comprise of estimates and appraisals based on our research, give us a figure of Rs. 24.5 Crores that will be required in the signifier of initial investing for the venture.
The break-up of the needed initial investing is annexed. As can be seen from the information, the cost of geting land and that of building activity combined forms the largest ball of the initial investing, consisting every bit much as 44.5 % of the entire initial investing required. There is considerable excess land that we have thought of buying. This can be instrumental for enlargement activities in the hereafter.
We intend to do the purchase of machinery second-hand. This excessively forms a significant part of the entire investing required at about 40 % . There is a considerable sum of pre-operative preliminary outgo which will be written off in subsequent old ages.
FINANCIAL DETAILS – Working Capital
The on the job capital demand that we have arrived at is at a figure of about Rs. 13 Crores. This chief restraint while ciphering this figure is that the purchase of the primary natural stuff i.e. murphy, needs to be done in majority at the clip of crop. The cost of this itself comes in surplus of Rs. 12 hundred thousand. An premise has been made in this respect. In our first twelvemonth of operations, we can non assume to be able to sell the full stock of french friess that we produce. Therefore in the first twelvemonth, we will run at 80 % capacity. Consequently, we will restrict our procurance to 80 % of the full capacity of the works, which will amount to 16,000 MT of murphies. The break-up of working capital in footings of the current assets which will necessitate to be financed has besides been annexed.
FINANCIAL DETAILS – INCOME STATEMENT
Annexe 2 shows the estimated income statement for the first twelvemonth of operations. As has been mentioned earlier, we the works will work at 80 % of our capacity. This would interpret to about 5000 MT of the concluding merchandise of frozen Gallic french friess. In the involvement of conservativism, we hope to sell at least 4500 MT of the green goods.
The terminal green goods of Gallic french friess can be sold to two kinds of purchasers – Bulk and Retail. Bulk purchasers are by and large fast-food ironss with multiple mercantile establishments across provinces and metropoliss and a regular one-year demand of the merchandise. We, cautiously pre-suppose that we will non be able to garner in bulk purchasers in the first twelvemonth. Therefore, all of our gross revenues will be in the retail market. We have priced our merchandise at Rs. 60 per kilogram. This is half of the monetary value offered by our main rival McCain. Thereby our gross revenues will number to Rs. 27 Crores. After subtracting direct and indirect disbursals, in the first twelvemonth itself, we hope to accomplish a net income in surplus of Rs. 4 Crores.
Therefore, in the first twelvemonth, our ROI will be to the melody of 17 % .
PRESENT & A ; PROPOSED VALUE CHAIN
Right now the husbandmans are selling murphy at the rate of Rs 6 per kg the processing works like McCain after adding value to it sells at Rs 120 per kilogram while the participants like Mc Donald ‘s sells french friess at Rs 450 per kilogram. Our proposed program is to secure murphies from husbandmans at the rate of Rs 8 per kilogram while we will be selling it to participants like Mc Donald ‘s at the rate of Rs 60 per kilogram.
French FRIES MARKET
Fast nutrient is one of the universe ‘s fastest turning sectors. India ‘s fast nutrient industry is turning by 40 % a twelvemonth. The market of transnational section of Indian fast nutrient industry is up to Rs. 6 billion ; figures are expected to travel Rs.70 billion by 2005. In last 6 old ages, foreign investing in this sector stood at Rs. 3600 million because of the handiness of natural stuff for fast nutrient in India. Global ironss are come ining at a fast gait into the sector. The major participants in fast nutrient are: Mc Donald, KFC, Pizza, hut, Dominos pizza and Coffee twenty-four hours. The chief ground behind the success of the transnational ironss is their expertness in merchandise, quality criterions, sourcing patterns, standardized operating processs and consistent service degrees.
Beginnings indicate that a market portion of murphy based merchandises to be 30 % out of the fast nutrient market. The major murphy based merchandises are Gallic french friess cuneuss, scallops, french friess etc. Dehydrated murphy merchandises like murphy pulverization, granules and murphy flakes etc. are besides used in larger measures in many murphy merchandises as a replacement of fresh murphy.
USA, Canada and Netherland are the major participants lending more than 90 % of the planetary trade. During the period of last 10 old ages the sum and measure of frozen Fries exports that are traded have systematically shown an upward tendency.
Major frozen nutrient and Gallic french friess importing states are the East Asiatic states where the figure of fast nutrient eating houses providing to the demand is lifting quickly since the twelvemonth of 2008-2009. East Asiatic states in the same twelvemonth accounted for 80 % of fry exports.
Japan accounted for highest imports of murphy based fried merchandises followed by China, Hong Kong, Mexico and Taiwan and Republic of Korea.
Major Use OF POTATO FROZEN FRIES
Significant measures of murphy based merchandises are used in bars and saloons. The demand in this country is turning at the rate of 15 % per annum. With the relaxation of licensing policy the demand for intoxicant is increasing and the demand for murphy based merchandises in bars/pubs are increasing.
Flight CATERERS / LUXURY TRAINS CATERERS
Flight and railroads, are another section that use murphies based merchandises and the demand in this country is turning at the rate of 10 % .
RETAIL Gross saless
Frozen Gallic French friess are besides sold in retail mercantile establishments, like frozen veggies and meat merchandises. The present portion of Gallic french friess is believed to be 5 % . With the altering forms of purchases through retail houses and the handiness of Gallic french friess at that place has lead to farther addition in demand.
Demand AND SUPPLY
At present the 90 % of domestic demand is fulfilled by imported frozen french friess and staying is manufactured in state by the companies like Tarai, Al Kabeer, Safal etc.
In the twelvemonth 1999, the imports were about 400 dozenss that has increased to a degree of above 3000 dozenss in the twelvemonth 2002. There is an upward tendency in demand of Gallic french friess.
In the state, the gross revenues Gallic french friess by major concern houses contribute to 90 % of entire market, as Gallic french friess an of import merchandise on the bill of fare of fast nutrient mercantile establishments.
Although some of the units like Al Kabeer, Tarai, Safal etc. and some regional participants are besides at that place fabricating french friess in the state but most of them do n’t conform to the international criterions as the largely use autochthonal engineering and there is a clear difference in their merchandise from that of the imported 1. There is a spread between engineering used and what is needed as per the criterions.
Apart from imported Frozen French french friess which are by and large used by the fast nutrient ironss, there is significant and turning market for fresh Gallic french friess.
Potato wedges is another discrepancy of Gallic french friess. At present the market of cuneuss in the state is around 500 MT. In India the major consumer of cuneuss is McDonalds, holding market of 400 MT /Annum, Pizza Hut besides late added this in its bill of fare. Other fast nutrient ironss have besides introduced this merchandise as significant growing is expected in this section. At present, Vista Foods that is a provider to Mc Cain, is the lone maker of Wedges in the state. The growing rate of this merchandise in the state is about 25 % per annum.
For the consumers to take from similar broad scope of bites already available in the Indian market like Pakoras, Samosas incorporating murphy as chief ingredient a consumers compares value and the cost of merchandise. Wedges could be low cost replacement of imported Gallic french friess in the state, as it costs lower than french friess. Its low monetary value has lead to its incursion in little markets and has made it accessible to take down income group consumers.
Gulf states can be an attractive market finish for India as the imports of frozen veggies are really high, in which frozen Gallic french friess / cuneuss have a important portion.
Assured quality of merchandises can do India competitory for these markets due to the lower conveyance charges. States like Sri Lanka, Bangladesh & A ; Nepal could hold good market for India as they consume Gallic french friess in important measures. Gallic french friess / cuneuss are turning at the rate of 25 % in the state and the tendency is likely to go on.
AREAS FOR EXPLORATION
2011, has seen a bumper crop for murphy husbandmans in Deesa. So much so that the copiousness of murphies in the market has led to a decrease in the market monetary value for murphies, this has adversely affected husbandmans. This has non happened several times in the yesteryear. Through our enterprise, we hope to help husbandmans in the part. However, we are cognizant that 600 husbandmans is excessively little a figure if we are to significantly turn to the issues afflicting the murphy farming community at big. Therefore, we are sing several options in which this can be achieved. Gallic Fries is evidently non the exclusive processing or value adding option available in the murphy industry. However, we chose it chiefly because the industry is nascent with significant range for growing in the close hereafter and as such would let us to acquire a bridgehead comparatively easy. The countries that we are sing for geographic expedition are besides slightly in the same vena. First, there is the export market. Gallic French friess are a turning market globally, aside from India itself. Till now Gallic french friess could non be exported from India owing to the absence of a globally acceptable assortment of murphy. However, with Kufri Frysona this job is solved. Therefore, we will seek to research the possibilities of enlargement of capacity at the bing works and doing a raid into the exports market.
Another mode in which murphies can be processed is by fabricating vodka. Vodka was traditionally produced from murphies in a few Eastern-European states. However, today planetary vodka production is chiefly from grains, since it is easier and cheaper to mass bring forth vodka from grains. Having said that, our preliminary research has shown us that globally potato vodka has been rendered to the place of a high-end premium drink. Potato vodka is besides purportedly better savoring than grain vodka. Furthermore, with the Indian spirits industry, peculiarly the Indian Made Foreign Liquor ( IFML ) section, turning quickly ( 9.7 % CAGR ) and vodka being one of the most popular drinks in the section, this presents a presumptively feasible concern chance that can be harnessed to supply greater returns to potato husbandmans. We are researching possibilities of puting up of vodka distillery outside of Gujarat that will utilize murphies sourced either from our bing base of contract husbandmans in Deesa or elsewhere.