yes we are getting a feeling that they are becoming entertainment channels.. .but in business point of view, what they are doing is right to some extent . .. there are hundreds of news channels in India… each month the number is increasing… the aim of every channel is to get new customers and retain the existing… as far as financial cost for maintaining a channel is concerned ,its huge… so it is a do or die situation for them.. a channel has to target all kinds of viewers .. if u examine the viewers of television channels, the majority are young people… ajority of young people like the latest fashion trends and films. i am not saying they completely dislike politics…. so the main aim of news channels is to catch this young vibrant generation and get the maximum advertisement revenue….. thats the reason why they are giving preference to films and latest trends…. further the concept of ‘news’ include entertainment news also…. some people even think that this type of entertainment news is a relief from dirty politics…. if u check American news channels they some times give preference to celebrity news to other national and political news.. he preference they are giving to paris hilton an britiney spears are examples(FOX news).. .. but according to me the first priority for every news channels should be the national and international news.. after that they can give due importance to entertainment….. in my opinion the Indian news channels are doing a commendable role in safeguarding our democracy and freedoms…. the sting operations are only one of them (but not by LIVE INDIA)… a free and independent media is considered to be the fourth pillar of democracy. ometimes i feel that our media is much for free than many American news channels… but Indian media has to go a long way…. they should concentrate more on exposing corruption and human right violations…. if they do this they can change the life of millions …. India should be proud for having freedom of speech and press.. i hope that they will use this freedom for giving real independence to people of India.. The entertainment served on news channels can be divided into two types: First, news presented in a more entertaining way and, second, an emphasis on entertainment news.
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Presentation and delivery of news is becoming more dramatic, friendly and entertaining—a compulsion of this visual medium. However, what is even more interesting now is the rising interest in, and visibility of, news on entertainment There is an old quote-Quality is better than quantity. This is something which Indian news channels of the present era need to understand. As the media sector is seeing a cut-throat competition sector, the news channels now-a-days resort to anything and everything they could possibly do to fetch high TRPs.